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Cowboy Joe is our original all-purpose rub—crafted with ancho chili powder, locally roasted coffee from Ready, Set Coffee Roasters, mustard, coriander, coarse sea salt, and black pepper. Bold, smoky, and unsweetened, it’s perfect for brisket, ribs, steak, or any cut that needs a no-nonsense flavor punch.
This is where BaumBQ began. Cowboy Joe is a bold, no-nonsense rub made with ancho chili, homemade brown sugar, and locally roasted coffee from our friends at Ready, Set Coffee Roasters—plus a punchy mix of mustard, coriander, coarse sea salt, and black pepper. It’s smoky, a little sweet, and built to bring big flavor to anything you throw on the grill. Rooted in craft, made to ride hard.
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