Cowboy Joe

This is where BaumBQ began. Cowboy Joe is a bold, no-nonsense rub made with ancho chili, homemade brown sugar, and locally roasted coffee from our friends at Ready, Set Coffee Roasters—plus a punchy mix of mustard, coriander, coarse sea salt, and black pepper. It’s smoky, a little sweet, and built to bring big flavor to anything you throw on the grill. Rooted in craft, made to ride hard.